Through Magnify Myanmar’s Social Listening platform, you can effectively gauge user sentiments by examining settings while studying brands relevant to every business from the dashboard. Emojis, as analyzed by Brand Sentiments, also play a significant role in categorizing sentiments into positive, negative, neutral, and ambivalent.

Consider the example where some users express their views on a product: “Good. Not bad 🙂”. At first glance, the text may seem positive due to the word “good,” but the accompanying emoji suggests a somewhat dissatisfied sentiment. Hence, when analyzing sentiments, it’s crucial to consider emojis as they can provide additional insights.

With Magnify Myanmar’s Social Listening, you can track the most frequently used emojis over a day, a week, or even a month. This includes understanding how emojis and reactions impact your business. Incorporating Emoji Clouds in your reports can help encapsulate your business’s current state effectively.

For inquiries about leveraging Magnify Myanmar’s Social Listening for your business insights, please contact us at +959 791 029 719 or via email at contact@magnifymyanmar.com.